VIVIDSTORM Wins the Innovation Excellence Award at UEA 2026 in London
GLOBAL RECOGNITION | October 16, 2026 | London, United Kingdom
A big screen that appears when you need it and disappears when you don't. This simple idea lies at the heart of VIVIDSTORM's approach to modern home cinema—and it took center stage at the UEA Summit & Gala 2026 in London.
VIVIDSTORM, a brand specializing in motorized projection screens and integrated home cinema solutions, received the Innovation Excellence Award at the United Excellence Summit & Gala 2026, held in London on October 16, 2026.
At the event, VIVIDSTORM showcased its projection screen products, demonstrating how motorized mechanisms, specialized optical technology, and contemporary interior design can work together to create a more flexible and immersive home entertainment experience.
For VIVIDSTORM, innovation goes beyond the screen itself. It is about rethinking how big-screen entertainment fits into everyday life—bringing a cinematic experience into the home while allowing living spaces to remain open, elegant, and adaptable.
What Is VIVIDSTORM?
Founded in 2004, VIVIDSTORM specializes in projection screens and home cinema solutions designed for modern homes and entertainment spaces.
Its product range includes motorized floor-rising projection screens, ceiling-recessed screens, ambient light rejecting (ALR) screens, and motorized laser TV cabinets. These solutions address a common challenge in home entertainment: how to enjoy a large projected image without allowing equipment to dominate the room when it is not in use.
VIVIDSTORM combines projection technology, practical storage, and contemporary design to help homeowners create entertainment spaces that balance immersive viewing with everyday comfort.
The concept is simple: the screen rises when it's time to watch and disappears when everyday life takes over.
Three Areas of Innovation in VIVIDSTORM Home Cinema Solutions
VIVIDSTORM's approach to home cinema brings together three key areas: motorized product design, specialized optical technology, and the integration of entertainment equipment into modern interiors.
1. Motorized Floor-Rising Screens: Big-Screen Entertainment on Demand
Traditional fixed-frame screens remain visible even when they are not being used. Motorized floor-rising projection screens offer an alternative for homeowners who want a large-screen experience without permanently occupying a wall.
VIVIDSTORM's motorized floor-rising screens rise into viewing position when needed and retract into a housing after use. Selected tab-tensioned models use a tensioning system designed to help maintain a flat viewing surface.
This design offers several practical benefits:
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Flexible living spaces: Retract the screen when it is not in use.
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On-demand entertainment: Enjoy a large projected image for movies, sports, and gaming.
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Space-conscious design: Reduce the visual presence of entertainment equipment.
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Versatile installation options: Explore large-screen viewing without committing to a permanently visible screen.
For homeowners who want both an elegant interior and an immersive viewing experience, a motorized floor-rising screen offers a practical alternative to conventional fixed installations.
2. UST ALR Technology: Designed for Ultra-Short-Throw Projectors
Ambient light can reduce perceived contrast and make image details harder to see when using a projector in a living room. Windows, ceiling lights, and other light sources can affect the viewing experience, particularly in multipurpose spaces.
VIVIDSTORM offers Ultra Short Throw Ambient Light Rejecting (UST ALR) projection screens designed for compatible ultra-short-throw laser projectors.
These screens use directional optical structures engineered to manage ambient light arriving from above while directing projected light from below toward the viewing area. This helps improve perceived contrast and color performance compared with using an unsuitable screen under similar lighting conditions.
UST ALR screens are particularly relevant to homeowners who want to enjoy a laser TV or ultra-short-throw projector in a living room rather than a dedicated dark theater.
Actual performance depends on the screen material, projector, installation geometry, viewing position, and room lighting. Although ALR technology can help manage ambient light, controlling direct sunlight and other strong light sources can further improve image quality.
3. Integrated Home Cinema Design: Where Technology Meets Interior Style
A home cinema should complement the room, not compete with it.
Beyond projection screens, VIVIDSTORM develops integrated solutions that bring together screen installation, projector storage, and contemporary furniture design.
Its product range includes concealed ceiling-recessed screens and motorized laser TV cabinets such as the Barcelona, Geneva, and Vienna series. These solutions help homeowners integrate projection equipment into their interiors while maintaining a clean, organized appearance.
By combining projection technology with practical storage and modern furniture design, VIVIDSTORM offers options for different room layouts, interior styles, and home cinema configurations.
The goal is not simply to create a larger image. It is to make immersive entertainment a natural part of everyday living.
VIVIDSTORM: Home Cinema Innovation Since 2004
Since its establishment in 2004, VIVIDSTORM has continued to focus on projection screens and home cinema solutions.
The brand explores optical screen materials, mechanical engineering, product configurations, and the overall viewing experience. Its development reflects a broader shift in home entertainment: people increasingly want immersive large-screen viewing while retaining the flexibility and appearance of modern living spaces.
From product development to integrated entertainment solutions, VIVIDSTORM continues to explore how projection technology can adapt to different homes, projector systems, and viewing preferences.
The brand's participation in the UEA Summit & Gala 2026 in London provided an opportunity to showcase these ideas to an international audience. Receiving the Innovation Excellence Award marks an important milestone in VIVIDSTORM's ongoing development.
For VIVIDSTORM, international growth is about more than bringing products to new markets. It is also about understanding different lifestyles, residential environments, and customer needs, then developing solutions that connect technology with everyday life.
VIVIDSTORM at UEA 2026: Media Coverage
VIVIDSTORM's participation in the London summit and its Innovation Excellence Award have also appeared in online media coverage in China and internationally.
The following articles provide additional information about the event and the brand's recognition.
Chinese Media Coverage
International Media and Press Coverage
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Milanomoda Weekly — VIVIDSTORM Wins Innovation Excellence Award at 2026 UEA Summit & Gala in London
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OpenPR — VIVIDSTORM Wins Innovation Excellence Award at 2026 UEA Summit & Gala in London
Some third-party platforms may distribute syndicated press releases rather than publish independent editorial coverage. Readers can consult the linked articles for their original context and details.
Frequently Asked Questions About VIVIDSTORM
What Does VIVIDSTORM Specialize In?
VIVIDSTORM specializes in projection screens and home cinema solutions, including motorized floor-rising screens, ceiling-recessed screens, ALR screens, and motorized laser TV cabinets.
What Award Did VIVIDSTORM Win at UEA 2026?
VIVIDSTORM received the Innovation Excellence Award at the United Excellence Summit & Gala 2026 in London on October 16, 2026.
What Is a Motorized Floor-Rising Projection Screen?
A motorized floor-rising projection screen rises from a housing into viewing position and retracts when it is no longer needed. It is an option for homeowners who want a large projected image without leaving a screen permanently visible on a wall.
What Is a UST ALR Projection Screen?
A UST ALR screen is an ambient light rejecting projection screen designed for compatible ultra-short-throw projectors. Its directional optical structure helps manage ambient light and direct projected light toward the viewing area.
Are UST ALR Screens Suitable for Daytime Viewing?
UST ALR screens can help improve viewing in rooms with ambient light, depending on the screen, projector, room conditions, and installation. They do not eliminate all ambient light, and reducing direct sunlight can further improve the image.
Does VIVIDSTORM Offer Products Beyond Projection Screens?
Yes. VIVIDSTORM also offers motorized laser TV cabinets, including the Barcelona, Geneva, and Vienna series, as well as concealed screen solutions designed to integrate home cinema equipment into modern interiors.
For specific projector compatibility, available sizes, and installation requirements, customers should consult the relevant product specifications.
Innovation Never Stops
VIVIDSTORM thanks the UEA 2026 organizing committee for this recognition and extends its appreciation to customers, partners, and supporters around the world.
Looking ahead, the brand will continue exploring new possibilities at the intersection of projection technology, contemporary design, and modern living.
Guided by its philosophy, “For Your Dream Picture,” VIVIDSTORM remains committed to developing home cinema solutions that combine immersive viewing with greater flexibility in everyday living.
A screen that appears when you need it. A space that remains beautifully yours.
Discover more at VIVIDSTORM.
